The Brief

The customer, a leading shopping mall designing company, was looking for an innovative visual experiential activation to launch and promote their shopping mall taste. They required a highly advanced product experience to be used over various dates and across multiple locations. The shopping mall’s goal was to attract the audience through the use of social media, encouraging visitors to take and post photos or videos with the use of hashtags which were then automatically moderated and displayed on the sides of the giant column, which shows their ads, using our custom designed high-resolution LED screens creating a truly engaging experience.

The Challenge

At the very beginning, the client had no idea what to use for this project. After a long time communicating and identifying, selecting the most suitable LED display was key. Our team decided that a high-resolution LED screen with Concave-convex Diamonds would be the best option. To ensure the seamless edges joining of the video column was imperative, with custom corner and triangle LED modules design, which means a lot of customized PCB had to be designed. Overall, to achieve this Concave-convex Diamonds shape LED screen, there are totally 8 types of LED modules.