The customer, Murrook Cultural Centre is situated on Nelson Bay Road Williamtown NSW, was looking for an innovative visual experiential activation to 

allow Aboriginal Culture to all people with an emphasis on Worimi culture being the land and people of this area. They required a highly advanced product 

experience to be used over various dates and across multiple locations. The Murrook Cultural Centre’s goal was to attract the audience through the use of 

social media, encouraging visitors to take and post photos or videos with the use of hashtags which were then automatically moderated and displayed on 

the sides of the giant column, which shows their ads, using our custom designed high-resolution LED screens creating a truly engaging experience. 

Murrook Culture Center seeks to deliver a sound, authentic and relevant cultural experience to the visitors helping them to see Australia through the 

visual of an Aboriginal.

At the very beginning, the client had no idea what to use for this project. After a long time communicating and identifying, selecting the most suitable 

LED display was key. Our team decided that a high-resolution LED screen with Double-L shaped would be the best option. To ensure visitors emerge 

into the atmosphere of Aboriginal Murrook culture was imperative, with custom corner and flexible LED modules design, which means the right angle

 is curved without any sharp edges, the smooth corner shape allows visual seamless picture. Overall, to achieve this smooth L shaped LED screen, 

Verypixel offered flexible-hard module integration solution.